LINKEDIN STRATEGIES TO GROW YOUR BUSINESS AND AMPLIFY YOUR BNI MEMBERSHIP
From your BNI Connect profile to tapping into hidden networks, BNI member Tom Etherington shows you how to make LinkedIn work harder for your chapter and your business.

The Three Big BNI Lessons

Hi, I’m Tom Etherington. I’m a BNI member in Sydney and I’ve been coaching people on using LinkedIn to build credibility and authority since 2014. I’ve presented on the topic many times, including three BNI podcasts with Dr Ivan Misner.

Connect with Tom on LinkedIn

Podcast 665 – Optimize Your BNI Connect Profile to become a referral-generating machine.

Podcast 706 - Use Your LinkedIn Profile to Increase VCP as you strategically build your network in BNI and Beyond.

Podcast 928 – Using LinkedIn to Grow Your Chapter (and your business) by tapping into hidden networks on LinkedIn. Click the video for more.

Master Your BNI Connect Profile

When was the last time you reviewed your BNI Connect profile? Watch the video to see why it might be a good idea.

Tell stories demonstrating your experience and how you help clients and collaborators.

Don't waffle. People are time poor and will switch off when facing a wall of text.

Keep your summary in the first person and explain the value you bring.

Update your contact details! So many people miss this off and make it difficult to get in touch.

Maximise BNI and LinkedIn to Attract Opportunities 24/7

Tom Etherington’s Brand360 is a proven program to elevate your presence in BNI and online so you can maximise your membership, strengthen your credibility, and turn connections into referrals. Book a call to find out more.

Option 1 – LinkedIn Roadmap (1:1 Brand360): Work with me directly to define your message, upgrade your presence, and create a visibility plan that works online and in the room.

Option 2 – LinkedIn Bootcamp (Group Coaching): Small group training with fellow BNI members or your team to help you build credibility and trust at your chapter and on LinkedIn.

Let's Talk LinkedIn and BNI

What BNI members say...

Marco Scannone

“Brand360 turned my dormant LinkedIn into a lead-generating tool. A bold move, and one that worked.”

Antonia Skitsas

“The Roadmap completely changed how I show up online. The strategy was something I would have thought of, and it paid off.”

Neil Marshall

“Brand360 gave me the confidence and strategy I needed. I started hearing from the right people almost immediately.”

Clare Long

“If you want a genuine presence but hate doing it alone, talk to Tom. He makes it easy, and it works.”

LINKEDIN STRATEGIES TO GROW YOUR BUSINESS AND AMPLIFY YOUR BNI MEMBERSHIP From your BNI Connect profile to tapping into hidden networks, BNI member Tom Etherington shows you how to make LinkedIn work harder for your chapter and your business.